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Full-Stack Integration Case Study
CRM System
Custom corporate directory and lead management system with integrated workflow triggers.
+28% rateconversions
< 2 hoursresponse Time
5,000+leads Active
Project Overview
A custom CRM system enabling sales representatives to track interactions, assign tasks, log calls, and monitor pipeline performance.
The Problem
Lack of centralized lead logging caused client communications to overlap, resulting in redundant outreach and client drop-offs.
The Solution
Developed a central pipeline management dashboard with automated calendar follow-ups and contact history logging.
System Architecture
Employs a custom Express REST API server interacting with indexed tables in PostgreSQL, providing drag-and-drop state changes on the React frontend.
[React Kanban UI] <== (State Events) ==> [Express.js Router]
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[Email/Calendar Trigger Hooks] <===========+========> [PostgreSQL Database]Key Engineering Features
- ◆Dynamic kanban sales pipeline with quick status updates.
- ◆Lead scoring algorithms based on active conversation metrics.
- ◆Automated follow-up reminders and team task assignment alerts.
- ◆Communications log compiling emails, calls, and meeting logs.
Technologies Utilized
ReactNode.jsExpressPostgreSQLTailwind CSS
Repository StateCommercial (Proprietary)
Deployment LevelProduction / Live