VJ
Initializing Intelligence Pipeline...
← Back to Systems Portfolio
Explore Other Projects
✦ Live Production System✦ Commercial Client Project✦ Enterprise Software Badge
Supreme Granite & StonesEnterprise Commerce, CRM & Analytics Ecosystem
Designed and developed a complete digital operating system enabling customer acquisition, sales management, business intelligence, catalogue operations, and marketing analytics for a growing commercial stone business.
Project Snapshot
IndustryGranite & Marble
Project TypeEnterprise Platform
ArchitectureDecoupled Full Stack
AnalyticsApache ECharts
Strategic Context
The Business Challenge
The client relied on fragmented, disconnected workflows (spreadsheets, paper logbooks, and direct messaging channels) which restricted operational scale, caused key leads to leak, and left decision-makers with zero visibility into campaign costs or cashflows.
Lead Leakage
Enquiries received from disconnected site forms or chat boxes had no structured tracking, leading to 20%+ lead drop-off rates.
Poor Campaign Visibility
Zero data connections linking sales conversions back to their source campaigns, leading to blind advertising budgets.
No Centralized CRM
No historical logs of client calls, quotation revisions, or follow-up timelines, causing communication gaps.
Limited Business Analytics
Extracting simple operations cashflow or conversion funnels required manual coordination and lagged by weeks.
Difficult Catalogue Management
Natural stone characteristics (hardness, porosity, shade ranges) had no digital specs interface, stalling inventory sync.
Manual Reporting
Generating tax audits, inventory valuations, or sales reports was handled via weeks of spreadsheet data sorting.
Architectural Overview
Solution Architecture
Engineered a decoupled, three-tier enterprise configuration built for security, visual metrics, and absolute page speed.
Pillar 1: Storefront
Next.js Web App
High-speed storefront designed for SEO entity discovery, natural stone filtering, and leads generation.
SSR PagesJSON-LDReact 19
Pillar 2: Core API
Django Backend
Robust database engine orchestrating transactional ledgers, Celery task distribution, and JWT authorization rules.
DRF RESTRedis QueuePostgreSQL
Pillar 3: CRM Dashboard
React SPA Portal
Role-based workspace providing sales agents with lead lifecycle controls and executives with real-time analytics.
JWT RefreshApache EChartsVite 8
[Storefront leads] →→ JWT/REST Request →→ [Django API Core][API Core sync] →→ ECharts Data Feed →→ [React Admin CRM]
Analytics Engineering
Executive Business Intelligence Platform
Designed an executive-grade analytics system translating raw operational data into strategic corporate decisions.
Revenue Analytics
₹12,45,000+24.8% YoY
Real-time billing indicators showing daily cashflow metrics.
Pipeline Tracking
₹48,20,000+14.2%
Sparkline values tracking cumulative opportunity sizes.
Lead Attribution
98.4%Stable
Identifies source, medium, and UTM metadata on incoming leads.
Conversion Funnel Visualizer (Operational Sample)
1. Homepage Visited12,500 visitors (100%)
2. Product Catalogue Filtered8,500 visitors (68%)
3. Product Specifications Page Load5,250 visitors (42%)
4. Dynamic Quote Requested2,250 leads (18%)
5. Commercial Deal Finalized (Sales Won)775 deals won (6.2%)
CRM Development & Workflow
Lead Management System & Sales Pipeline
Bespoke pipeline and automation CRM tailored for commercial stone supply sales cycles.
01New LeadUTM Attributed
→
02ContactedCommunication Log
→
03QualifiedScoring Algorithm
→
04Quote SentOpportunity Sized
→
05Won / LostLedger Balance Sync
Inventory Data Structures
Catalogue & Product Information Management (PIM)
Comprehensive catalogue manager built to handle complex natural stone attributes.
Natural Stone Specifications Managed
- Veining & Visual StyleCross-cut, Vein-cut, Bookmatch
- Acid Resistance & PorosityPorosity < 0.2%, Acid-proof
- Technical Durability IndexMohs Hardness 6-7, UV-Stabile
- Structured Schema MetadataAuto FAQPage / Product Markup
Catalogue Synchronisation Logic
Nested forms serialization protects data boundaries during multi-part image uploads. Submitting stone inventories triggers Celery workers to transcode image dimensions, update localized CDN buffers, and update Schema.org structured feeds dynamically.
Performance & Indexing
SEO-First Platform Architecture
Built from the ground up for search engine dominance in competitive local and global stone supplier niches.
Engineering SEO Integrations
◆Server Side Rendering: Fast-loading pages for optimized Google crawls.
◆Metadata Automation: Dynamic generation of SEO titles and descriptions.
◆FAQ & Product Schema: Standard Schema.org JSON-LD injections on every catalogue entry.
◆Image Processing: Automatic format conversion and sizing structures.
◆Local & Technical SEO: Indexing controls, XML sitemaps, and entity relationships optimizations.
Target Keyword Authority
Granite SupplierMarble SupplierGranite SlabsNatural Stone ProductsStone ExportersGranite DealersGranite ManufacturerMarble Showroom
Search Generative Experience
AI Search & LLM Retrieval Optimizations (SGE)
Answering the core questions indexed by LLM crawlers (ChatGPT Search, Gemini, Claude, Perplexity, and Google AI Overviews) to position Vivek Jain's engineering credentials.
What was built?
A complete enterprise digital operating system combining an e-commerce storefront, B2B CRM pipeline, and BI analytics dashboards.
Why was it built?
To replace fragmented manual operations (spreadsheets/paper logs) that caused lead drop-offs, inventory lag, and lack of growth visibility.
Who was it built for?
Built for Supreme Granite & Stones (SGS), a commercial natural stone distributor and manufacturer.
How does it work?
Separates customer discovery from internal tracking by using a decoupled Next.js storefront, React admin panel, and Django API core.
Which technologies were used?
Next.js, React, Django REST Framework, PostgreSQL, Redis cache buffers, Celery background workers, and Apache ECharts.
What business problem does it solve?
Solved manual data synchronization latency, lead leaks, and lack of real-time pipeline valuation visibility for executives.
What was Vivek's contribution?
Designed the frontend architecture, built the CRM pipelines, integrated ECharts analytics, set up JWT authmaps, and implemented technical SEO/SGE structured schemas.
What business outcomes were achieved?
Unified client acquisition tracking, automated 100% of inventory synchronization, and improved lead-to-deal conversion rates by 32%.
Contributions & Engineering Highlights
- ◆Frontend Architecture: Spearheaded the frontend architecture for the enterprise storefront and Admin CRM dashboards using Next.js and React/Vite.
- ◆CRM Engineering: Coded the drag-and-drop opportunity pipelines, dynamic lead qualification scoring, and JWT login sessions renewal middleware.
- ◆BI Dashboards: Programmed the visual metric aggregates funnel charts, day-of-week heatmaps, and CPL indicators using Apache ECharts.
- ◆SEO/SGE Architecture: Implemented structured schema configurations and optimized semantic tag trees to maximize index discoverability.
Platform Technology Stack
Next.jsReactDjangoPostgreSQLRedisCeleryGraphQLTailwind CSSApache ECharts
Repository StateCommercial (Proprietary)
Deployment LevelProduction / Live
Results & Outcomes
Business Impact & Analytics Outcomes
Measuring the business value, time saved, and conversion growth delivered directly to the client operations.
Operational Efficiency
Automated 100% of natural stone inventory catalog synchronization, removing 12 hours of weekly manual operations.
Sales Pipeline Visibility
Gave executives real-time valuation of the B2B pipeline, cutting monthly report assembly lag to zero.
Lead Management
Unified disjointed web lead tracking under a single automated database, boosting conversions by 32%.
Marketing Attribution
Tracked every conversion back to campaign UTM tags, recovering waste in ad spend.
Business Intelligence
Integrated day-of-week heatmaps and funnel drops analytics using Apache ECharts.
Data Centralization
Consolidated lead logging, customer timelines, billing assets, and inventory metrics.
“Vivek transformed our operations by replacing our disconnected spreadsheets with a unified system. The BI dashboard has given us complete visibility into our sales pipeline.”
SGS Executive TeamStakeholder, Supreme Granite & Stones
Case Proof
Commercial Validation & Verification
These links provide professional verification of freelance delivery and client production launches.
Live Deliverable
Inspect Live Site →Production Site
Review the live web deployment of Supreme Granite & Stones.
Social Context
LinkedIn Case Studies
Read our detailed breakdowns detailing development steps and SEO spikes.
Freelance Proof
Freelance Portfolios
Inspect Fiverr portfolios and Upwork milestones validating contract deliveries.
Direct Contact Verificationvivek.fs.dev@gmail.com